MLRC Bulletin 2011 Issue 1 – The Ins and Outs of Online Business
Download Publication Patents and Media Companies By Stuart R. Dunwoody and Benjamin J. Byer Online ContractsBy Brian D. Anderson and James Chadwick Current Trends in Determining Personal Jurisdiction in Internet Defamation CasesBy Jeffrey T. Cox and Melinda K. Burto Online Behavioral Advertising: Its Varieties and Its CriticsBy Mark Sableman Hot News: The State of the…
Section 230: The Shield, Its Weak Points and How to Wield It
Download PDF By Alexa Fields* Since 1996, Section 230 of the Communications Decency Act (“CDA”)[1] has been hailed as the great protective shield of the Internet. The statute provides immunity from liability for providers and users of an “interactive computer service” who publish information provided by third parties. However, a new study[2] has brought an…
Hot News: The State of the Law
By Samuel Fifer and Elizabeth Ptacek* When a number of Wall Street financial firms took aim at an upstart subscription website for publishing leaked stock tips, it may have seemed unlikely that Google and Twitter would send their lawyers into the fray. But on August 6, 2010, Kathleen Sullivan argued before the Second Circuit that…
Online Behavioral Advertising: Its Varieties and Its Critics
Download PDF By Mark Sableman The advertising industry has long sought (1) to target advertising specifically to those who are most interested in the advertised products or services, and (2) to measure objectively the effectiveness of particular ads. These objectives go back at least to the concept of “Scientific Advertising” popularized by Claude Hopkins a…
Current Trends in Determining Personal Jurisdiction in Internet Defamation Cases
Download PDF By Jeffrey T. Cox and Melinda K. Burton “‘People write lots of nasty stuff about each other and publish it on the Internet. Sometimes the targets of these publications sue for defamation. Usually the targets want to sue at home and most of the time the defendants live elsewhere. Those who find themselves…
Online Contracts
Download PDF By Brian D. Anderson and James Chadwick It’s a common scenario in both business and personal life today. A consumer and business enter into an online contract when the consumer visits a website (Bloomberg), registers for an online service (Netflix), buys shoes, clothes, and other items online (Zappos), downloads music (iTunes), watches a…
Patents and Media Companies
Download PDF By Stuart R. Dunwoody and Benjamin J. Byer Like many U.S. newspapers and television stations, the Atlanta Journal-Constitution has a website that covers local entertainment and events, which it calls accessAtlanta.com. The organizer of an event can add it to the site by filling out a form. This innocuous feature apparently resulted in…